- Aug 18

How to Leverage Your Videos & YouTube Channel

Your videos can be your marketing workhorse

Want to build visibility, credibility, and opportunity online? Videos are your #1 tool. According to a recent survey by video marketing company Wyzowl, 86% of businesses use video as a marketing tool and 93% of marketers say they've landed a new customer thanks to a video on social media.

What makes a great video? Content that's useful to its intended audience, of course, but if you want viewers to stop their scroll and actually WATCH your video, well, then you also need to have a great delivery.

That's what I talk about in this interview with Cece Shatz and Joanne Weiland of the LinktoEXPERT Good Reads /Author's Corner TV/Radio/Podcast show. We cover some of my top tips shared in "The Most Amazing Marketing Book Ever," a marketing companion resource that I co-authored and published last year ... but we go beyond it, too.

What did we talk about?

How to effectively communicate in today's digital era
The power of (at least some!) personal content in social media
Basic personal branding for social media
AI content creation do's and don'ts
Essentials for shooting your own videos ... and coming across as your best self

We also talked about my journey from corporate to creative. If you're similarly interested in knowing how to get started as a professional actor, even if it's just as a side interest, you'll find advice on training, getting an agent, and the many types of work available. Just click the video above ⬆️