12 Good Ways to Piss Off Your Customers

A Primer to Bad Marketing

It’s easier and less expensive to keep a customer than to find a new one.

I heard that adage many times when I worked as a corporate sales exec. And it’s true! The hard numbers and sob stories told around the water cooler bear it out. But don't take my word for it; check out this article for a high-level summary. Let's instead focus on what bad marketing actually looks like.

I experienced a fine example of bad marketing last weekend. Arts festivals are starting to re-emerge from under the heavy restrictions of Covid. They’re especially wonderful when the weather is beautifully poised between Atlanta’s notoriously hot, humid summers and, well, not so severe winters. Last weekend’s weather was perfect for it, too: warm, sunny, breezy, low humidity. Add booths of brightly colored artists’ wares to stroll by, food and drink to enjoy, and music to lighten your feet … ahhh.